Case Studies: Looking Ahead

Promoting Sustainability, Strengthening Reputation and Influencing Change

© Gaëlle Mathieu / WWF-France

Looking ahead means evolving products and services, promoting sustainable consumption, engaging consumers and calling for good governance.

Through helping increase consumer engagement, communicating key challenges and opportunities, and offering sustainable solutions, companies can strengthen their brand, reputation and influence.

Below is a selection of case studies which demonstrates how we've worked with partners to increase awareness and mobilise action on key issues.


Following nearly a decade of collaborating on water stewardship in various regions across the globe, Anheuser-Busch InBev (AB InBev), the world’s leading brewer, signed a new partnership with WWF in August 2018 to accelerate water security in some of the most high-risk watersheds in Africa and South America.


Through our partnership with K-Group, we launched a clever campaign called ‘Mating Belongs to All’ ("Kuteminen kuuluu kaikille" in Finnish) highlighting the plight of Finland’s migratory fish and inspiring government and public alike to get involved.


Kimberly-Clark, WWF and FSC launched the Love Your Forests campaign in 2011, encouraging consumers in Australia to look for and choose FSC certified products. The Love Your Forests on-product label linked the trusted and well-recognized WWF panda logo with the rigour of the FSC mark.


Together with Isagen, we have started Dialogue for Water Stewardship in Colombia - a series of dialogues with key industry, the communities and government players which aims to strengthen resource governance, management, and care within priority basins.


In April 2013, the South African government formally gazetted the declaration of the Prince Edward Islands MPA – South Africa’s and the continent’s first offshore MPA. This momentous achievement was made possible through research and planning funding from Sanlam and the Charl van der Merwe Trust.


Together with Sky, we launched Sky Rainforest Rescue in 2009 to help protect one billion trees in the Brazilian Amazon. The partnership proved so successful that we are now working together to safeguard Marine Protected Areas - some of the ocean’s most precious places.